The introduction of the HDI Dune brand to the Polish market

20 X 2011

HDI Dune is the producer of network media players of premium class. Dune products are characterized by their multifunctionality and a high-quality playback of almost all video and audio formats. Undoubtedly, these are the significant advantages over many media players of different brands. Dune HD players had already been  present on the Polish market before HDI Dune started the cooperation with Sarota PR. However, HDI Dune decided to launch its products officially and more intensely.

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SAPPHIRE Technology Poland on Facebook

11 VIII 2011

Since 2008 Sarota PR agency has been provided a complex media relations strategy for Sapphire Technology, a producer of computer components and multimedia gadgets. 
The public relations activities designed and coordinated by the agency have contributed to strengthening the company’s image as a provider of innovative and high quality solutions in its category. Sapphire Technology is widely respected brand among hardware enthusiasts. 

With the aim of expanding the channels of communication in order to intensify a dialog and interaction with the customer, the agency had designed and executed strategy which utilized the potential of social media. The Sappihre Technology fan page on Facebook was created: www.facebook.com/ #! / SAPPHIREPolska

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The introduction of the Icon7 brand to the Polish market

30 IX 2010

A diagnosis of the initial situation.

Icon7 is a producer of high quality computers accessories and mobile accessories. Icon7 products can be characterized by their unique design, functionality and attention to details. As the company was launching the global expansion of its products, the Polish market was chosen as one in which Icon7 primarily wanted to launch its products. 

The computer accessories market (mouse, keyboards, webcams) in Poland is highly competitive, dominated by Logitech, A4, Microsoft, and Genius. Icon7 products belong to the high-end on the market, which is why the price could not be a factor for competitive advantage. So far, the company has not run a marketing campaign in Poland.

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